The article focuses on the green marketing strategy of most companies. It states that green marketing emerges a competitive advantage and way to improve the brand image. It says that Actuate Corp. has deployed dashboards and strategy maps to help other businesses to measure their environmental impact and community engagement. It mentions the six ways in promoting green marketing including adopting a green lifestyle, changing to digital marketing, and attracting customers to green marketing.

 

The article presents an overview of 13 cultural trends in the U.S. that libraries can use to reach library patrons. A discussion of the benefits that libraries can find from becoming involved with the social networking web site site Twitter, online reputation management tools and 11 other cultural trends is presented.

Providing psychological support to people with mental illness continues to be hampered by negative stigma. This article presents tools that help psychologists form partnerships with consumers to address the deleterious practice implications of stigma. This article describes a 3-stage persuasive method for attitude change regarding people with mental illness, developed and piloted in 2 antistigma social marketing campaigns by Idaho State University's Institute of Rural Health and the state of Idaho. The approach incorporates (a) methods to empower people with mental illness through a unique interactive process, (b) campaign design and distribution, and (c) methodology for evaluating effectiveness in the context of stigma. The model was applied to 2 Idaho projects, a multifaceted antistigma campaign pertaining to adult and child consumers and another regarding people of all ages with all disabilities, including mental illness. Participating in social marketing campaign development and evaluation provides new options for psychologists' practice.