Training
the Service Industry
Case
Study: Hospitality USA
Hospitality
USA is the management company that oversees Sherlock’s Pubs, Baker
Street Pubs and Grills, and Watson’s Houses of Ales. These venues
have been rocking the greater Southwest metropolitan areas for about
30 years. Like the name states, Hospitality specializes in providing
a knowledgeable and well trained staff to accommodate the needs of
their guests.
In
order to ensure new staff members receive the quality training
necessary, Hospitality selects top performers from each store to
attend trainer workshops each year. Once these staff members have
completed the required number of hours of instruction, they are
released back to their stores to act as certified staff trainers.
Only these specially trained employees are permitted to train the
incoming staff.
There
are two basic approaches to training new employees: instructor
centered and learner centered. Hospitality applies the learner
centered approach to their training program. According to Dreher and
Dougherty (2001), “Any form of skills training that actively
involves the learner fits this category. Active involvement includes
such things as observing an expert perform a task and then trying or
practicing the task under the watchful eye of the expert. After
receiving round-one feed back, the learner then continues to practice
and receives more feedback until an acceptable level of skill can be
demonstrated.” As an example, atypical training schedule for a new
bartender or waitress would include 3 days of job shadowing,
benchmarking tests, and general knowledge of policy and procedure.
References:
Dreher
& Dougherty. (2001). Human Resource Strategy: A behavioral
prospective for the General manager. NewYork: McGraw-Hill.
Written
By: Ashley McDonough
AMAC
Solutions (c) 2010